First impressions are crucial in business. However, you may be missing out on an easy way to improve yours with a custom email address. While an email client like Gmail or Yahoo may seem to be an easy solution to your business email needs, free accounts lack the professionalism of a custom email address.
Fortunately, there’s a simple way to set up your own custom email address with DreamHost. By incorporating your website’s domain into your primary contact email, you’ll reassure users they have the right information. Not only that, but you’ll also improve your brand’s appearance.
In this article, we’ll take an in-depth look at custom email addresses and five reasons why small business owners (like you!) need one. We’ll also go over how to create one with our email hosting plans. Let’s jump right in!
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Promote your website with every message you send when you set up professional email that matches your custom domain. Plans start at $1.67/mo.
When you take into account the popularity of email, getting it right for your business is pretty important. According to 72% of consumers, email is their preferred form of marketing communication. Additionally, email is 40 times more effective for lead acquisition and conversion than social media.
Setting up an email address for your business might seem simple, but there are several things to consider when creating yours. With that in mind, you might be interested to learn that custom email addresses don’t have to be attached to your website’s hosting provider.
At DreamHost, we offer email-only plans in addition to our excellent web hosting.
Our plans enable you to follow key email best practices, such as using traditional naming conventions. Additionally, you can create separate addresses for the different departments in your business.
For example, you might use an address such as support@businessname.com for your company’s support team. This can help make your business look professional and keep your communications organized.
5 Reasons Why You Need A Custom Email Address for Your Small Business
Email is such an integrated part of our daily lives that it can be invaluable as a marketing channel. Here are five reasons why having a custom email address can improve your communications with users.
Your emailaddress is likely what many of your clients and customers think of first when they want to contact your business. This makes it a core part of your brand. It can also be an easy way to build credibility with a potentialcustomer.
Statistics show consumers are much more likely to provide their payment information online if a company’s email address is reflective of its name. Additionally, if you’re doing any kind of email marketing, a professional email will go even further to build trust with your audience, which is crucial for landing conversions.
2. Professional Email Is a Cost-Effective Marketing Tool
By 2022, researchers project half of the world’s population will be using email. When you consider that, it’s probably wise to invest in building a strong email marketing strategy. This might include choosing a web hosting package that provides an option to create a custom email address.
From your email signature to your business cards, a branded email address can make an impression and help solidify your brand wherever it appears. Considering the Return On Investment (ROI) for email marketing, it makes sense to pay close attention to what customers see in the From field.
When you use a custom email address that matches your website domain, it can help your business appear more professional. It can also enable you to standardize the way all emails within your business look. As your brand grows, you won’t have to worry about employees using off-brand or unprofessional email addresses for business communications.
Additionally, you can use your email hosting plan to create addresses for different departments within your business; this helps provide organization and structure. Even if you’re the one who answers every email that comes in, having separate addresses for different purposes can help you keep track of each message.
4. Custom Emails Can Help Maintain Security
When you avoid using a free email provider, you can more easily stay on top of email and data security. Allowing employees to use free, personal email accounts presents a risk to your business. You can’t control aspects such as privacy, who they share business information with, and other legal concerns.
A custom business email can also streamline your onboarding process. Standard and consistent email procedures and set up will make for easier employee integration. Plus, you can avoid losses of information during staff turnover.
5. Branded Emails Can Help You Stay Out of Subscribers’ Spam Folders
Email marketing can be a profitable strategy, but only if your emails aren’t ending up in subscribers’ spam folders. Recipient email accounts are more likely to mark a message as spam if it comes from a free provider such as Yahoo or Gmail.
Branded emails from known platforms send a signal to inboxes that your messages are less of a risk, and it’s OK to accept them. With this in mind, sending your businessmarketingemails from Yahoo Mail or a Gmailaddress might be taking a toll on your conversion rate.
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How to Acquire a Custom Email Address for Your Small Business
There are a couple of approaches you can take to acquire a custom email account at your website’s domain. You may want to start by looking at your current web hosting account to see if a custom email is included in your package. Alternatively, you can find an email hosting provider.
Here at DreamHost, we understand the value of a branded email address for your business. That’s why we offer email-only hosting. Even if you’re not currently a DreamHost customer, you can still take advantage of our full-service email hosting for as little as $19.99 a year without migrating your website.
Setting up your DreamHost email hosting plan is as simple as following a few easy steps:
Select a monthly or yearly plan.
Register a new domain, use an existing domain, or decide later which domain to use.
Provide payment information and select how many email boxes you need.
For less than the cost of a monthly latte habit, you can boost your brand with a custom email address and improve your business’ professional appearance.
Professional Email @yourdomain
Research shows email usage does not appear to be declining anytime soon. If you’ve been wondering about how to grow your business with email marketing, creating a custom address is a great way to make an impact.
You may have quickly launched a small business utilizing a free Gmail account. However, transitioning to a branded address is still worth investigating for several reasons, including:
Business Credibility: Branded email presents a more professional image to your clients.
Marketing: A custom email account can be a cost-effective addition to your marketing plan.
Standardization: Presenting a similar email structure from all your staff to your customers helps maintain brand standards and professionalism.
Security:Protecting privacy, sensitive company information, and other important data is easier on a company email.
Visibility: Custom email addresses are less likely to end up in your customers’ spam folder.
Are you ready to crank up the professional appeal and marketing power of your email address? Whether you’re looking for a complete hosting solution or want to try our cost-effective email-only plan, DreamHost is here to help you take your business website to the next level!
Expecting to lure in customers without having a digital presence is like moving to a deserted island and hoping all the neighbors pop over for a visit. If you don’t place your small business somewhere where people can easily find you — like the internet — they just aren’t going to.
According to market research, a majority of respondents reported going online to find products and services from small businesses, and only 8.4% said they found new places to shop by walking into brick-and-mortar stores.
It’s clear that the best way to show off your business to a potentialcustomer is with a professional website. Still not convinced? Here are six important reasons why yoursmallbusinessneeds a website.
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When you don’t have a businesswebsite, you limit your influence to the physical location of your storefront. Consequently, this also places restrictions on the times when you can engage with and influence your customers.
And imagine this: If you’ve utilized search engine optimization (SEO) best practices when building your site, people who have never even heard of your business will be able to find you via a search engine. Bringing in a steady flow of potential buyers is every businessowner’s dream!
2. Access a Global Audience
Ninety-three percent of consumers are only willing to travel up to 20 miles to make routine purchases. And 87% said they won’t travel more than 15 minutes. This means if you only have a brick-and-mortar store, your customer base is limited to people who live within a 15–20-minute radius.
The takeaway: if you want to spread your message far and wide, you’ll need a website.
While most consumers head online to find a business, the second most powerful influencer in purchasing decisions is word of mouth. That can mean recommendations from family and friends, but it also extends to helpful reviews from strangers who have experience with a product or service. In fact, a cool 90% of customers say their buying decisions are affected by online reviews.
So how can you harness social proof? Simple. Collect all those good reviews, testimonials, and accolades you’ve stacked up and publish them on your website to wow potential customers.
A storefront only goes so far when building a brand. But a custom-built website gives you access to the billions of people who are surfing the web every day.
In addition to getting exposure, your online presence will help you establish yourself as an industry authority. By sharing credible blog content, expert insights and tips, helpful videos, and, of course, all those five-star reviews, you’ll be building a brand that customers trust and want to engage with online. And the good news: There are lots of social media tricks to help you make the most of your time on Facebook, Twitter, and Instagram.
When you think of your brand, don’t limit it to your logo or your storefront. Instead, consider the possibilities you have for growth and scalability when you get online.
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When you invest in a website, marketing and sales become a whole lot easier. For example, rather than asking your sales team to cold call, you can set up an online marketing campaign that captures leads from people who are actively searching for products and services like yours. This means your sales team can pitch and sell directly to people who want what you’ve got.
Think about it this way: 81% of shoppers conduct online research before making a purchase. If you invest in creating great content for your website, you’re giving those savvy shoppers the facts they need to make a decision. And better still, you’re controlling the messaging.
6. Attract Local Customers
Earlier we talked about accessing a wide range of customers, but what if your business is looking to stay small and local? Do you still need an online presence?
Yeah, you do!
Why? Because 72% of consumers who did a local search ended up shopping at a store within five miles. This means that even if you are simply looking to attract a local audience, a website can do wonders for your business — even if it’s as simple as providing directions to your store and the hours of operation on an About Us page.
TL;DR: A website is a vital tool for your smallbusiness. And with DreamHost’s easy-to-use WP Website Builder, you can build your own smallbusinesswebsite in minutes — no coding required! So forget that empty island. Let DreamHost help you get your business online today.
So, you want to start a business? To strike out into the unknown, discover new opportunities, change the world, and make some money along the way?
The road to becoming your own boss can be a long one. But we’ve got you covered.
In this guide, you’ll learn all the steps — from creating a basic business plan to hiring your first employee — that you need to start a successful small business. You’ll learn how to:
Need proof? First, how many friends of yours have revolutionary app ideas? Now, how many have actually developed an app, released it, and built a successful business out of it? Chances are, the answer to the second question is a lot lower.
When you start your own business, you need to have an execution plan ready from the get-go. So, let’s start things off on the right foot and make sure that you break your big idea down into small, realistic steps.
1. Refine Your Business Idea
Few things kill a new business like an idea that’s way too vague. How do you even start building your business if your idea is simply to “make a new type of social network?”
The answer? You don’t. You either refine your idea into something tangible, or you put it to the side.
But most ideas can be saved with a dash of refinement and a bit of polish. The key to doing so is asking the right questions:
Why are you starting this venture?
Who is your target demographic?
What product or service are you offering?
When will it be available, and when would someone use this product?
Where will your product be available?
By answering these questions, you can turn a vague idea like “start a new social network” into “start a new social network for US-based professionals and recent college graduates to connect and find job opportunities in their alumni networks.”
Once you get through your first round of questions, ask more questions: Why would this target demographic use this over LinkedIn? What are the features that separate it from the competition?
Refining your idea is like making a sculpture out of a block of marble. Start by cutting away big chunks on your first pass, and then chip at the little details once you’re further along.
But remember that sometimes, ideas simply won’t work, and it’s often more important to know when to give up on an idea than how to refine it. There’s no shame in admitting that a business idea isn’t a good one and putting it to the side so you can focus your efforts on another one.
2. Create a Business Plan
The next step is to start working out the nitty-gritty by working out a detailed business plan. Besides serving as a guide, your business plan can also come in handy when looking for investors or grants.
Executive Summary: Sum up your business. Why will it be successful? What is your mission statement, and what are you offering? In short: Who are you as a business, and why should anyone care?
Company Description: Expand on some of the points in your executive summary. What problems does your business solve? What is your team like? What’s your competitive advantage? Your company description will likely overlap with your executive summary to some extent, but you need not only expand — you can include new information here as well.
Market Analysis: Explain how your product fits into the market. What are competitors doing? How can you do it better?
Service or Product Line: Describe the products or services you’re selling in detail. Include information about patents, the product’s lifecycle, and its benefits. This information will form the backbone of your business model.
Marketing and Sales: Explain how your marketing and sales strategies work. How will you get new customers? How will you keep them?
Funding Request: Include information about how much funding you’ll need over the next five years and what you plan to use that money for.
Financial Projections: Prove that your business is stable and ready for success by projecting what your finances will look like in the next few years.
3. Decide on a Business Name
Chances are that if you’ve made it this far, you already have some type of working name. But if you don’t, make sure you iron one out by this point.
When coming up with your business name, keep these tips in mind:
Your name should be catchy and sound good when you say it out loud
You should be able to trademark your name
The name should be somewhat related to your product or service’s benefits or features
Some entrepreneurs get backed up at this stage. While it’s definitely important to make sure your business name has some allure to it, don’t overthink it and hold your entire business plan up just because you can’t settle on the perfect name. Give yourself a reasonable amount of thinking time, and go with your favorite option after that time has elapsed, even if you’re not thrilled with it.
4. Define Your Brand
Businesses are like people — they have names and personalities.
Once you’ve settled on a name for your business entity, start to consider what other features you want people to recognize your brand by.
At this point, you’ll want to design a logo and set some brand guidelines. What tone will your business take in its communications? What colors represent it?
Oatly, for example, has defined itself through its playful and irreverent copywriting, its logo, and the colors blue, brown, black, and white.
Ideally, your branding should be recognizable enough that even if you release a new product, customers will immediately realize that it’s a new addition to your product line.
Secure Your Space on the Web
With COVID-19 still affecting businesses across the world, maintaining a strong digital presence is more important than ever.
Luckily, starting a website and building a social presence is easy. Here’s how.
Your domain is the address that people will type in when they want to visit your website. It’s essentially your online calling card.
For example, our domain is dreamhost.com. If your business were called Doug’s Donuts, your domain might be dougsdonuts.com.
The vast majority of businesses will want to get a .com name. However, other domain extensions, like .ai, .inc, and .net, may be worth consideration in certain cases.
Purchasing and registering a domain is a simple process. All you need to do is search for your desired domain on a reputable domain registrar’s website and purchase it. Most registrars will guide you through the process.
Once you’ve got a domain, you’ll need to connect it to your website. Most website building platforms offer instructions on how to do this.
Overall, the hardest part about registering a domain is finding one that isn’t already taken. In some cases, you may need to get a bit creative by adding words, i.e., Doug’s Delicious Donuts, or change your name entirely so you can get a better domain name.
2. Secure Social Media Accounts
It’s estimated that there were more than 3.6billion social media users in 2020. To ensure your business’s survival in the modern business climate, you need to be where your potential customers are — on social media.
But don’t be intimidated — you don’t need to actually develop your social media presence just yet; you just need to get your usernames. Like domain names, usernames on major social network sites are hot commodities and go fast, so you want to lock them down ASAP.
Unfortunately, it’s fairly unlikely that you’ll end up finding that the same username is available across all social media platforms. Most businesses will need to edit their handles slightly or have different accounts per platform (i.e., @dougsdonuts on Twitter and @dougsdeliciousdonuts on Instagram).
What use would your domain name be if you had no website to go along with it? Once you have a domain ready to go, it’s time to start building your website.
These days, there are tons of online website builders that make it easy to get a site up and running quickly.
But if you want your website to run on a powerful, tried-and-true platform, building a WordPress site is one of your best options. WordPress powers approximately 41% of all websites, so there’s no lack of support, powerful features, and communities to get involved in.
DreamHost offers a drag-and-drop WordPress website builder with shared hosting that combines the ease of a website building tool with the raw power of WordPress. This gives the business owner the best of both worlds.
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Starting a business can sometimes mean navigating a lot of red tape. Between registering your business, structuring it, and opening a bank account, many entrepreneurs quickly find themselves with their hands full.
Here’s what you need to know to get started.
1. Find an Accountant and an Attorney
If you’re serious about your business’s success, it’s a good idea to start things off on the right foot and hire an accountant and an attorney. Starting a business is a complex process with lots of legal requirements, and this team will be able to guide you through it and answer the many questions you’re sure to have along the way.
If you’re on a very tight budget or starting your business as a side hustle, you may be able to hold off on this step. But keep in mind that you’re running a risk when you don’t have a professional helping you with complex tax, financial, and legal issues.
Plus, an attorney and accountant will help you figure out how to choose a business structure — the next step in your journey.
2. Decide on a Business Structure
Choosing a business structure is one of the most important decisions you’ll make. The legal structure you choose will determine how you pay taxes and how your business is viewed by government entities.
Importantly, your business structure will determine whether your profits are taxed on a pass-through basis or not. Owners of pass-through businesses include their share of profits as individual, self-employed, taxable income. Owners of non-pass-through businesses pay themselves a salary and report their income and the business’s profits separately.
The most common business structures in the US are:
Sole Proprietorship: This structure can be used by businesses without any employees. All businesses that do not formally register are automatically considered sole proprietor operations.
Partnership: Have a business partner? Partnerships are a simple structure for businesses with two or more owners. Profits are taxed on a pass-through basis.
Limited Liability Company (LLC): LLCs are among the most popular pass-through structures for small businesses. This structure separates personal and business assets so that you can’t lose your house or car if your business goes bankrupt.
Corporation: A corporation is a standalone legal entity. Profits are not taxed on a pass-through basis, so owners need to pay themselves a salary. There are several types, including S Corp, C Corp, and non-profits.
Cooperative: A cooperative is a business owned and operated by a group of people who use its products or services. These people typically own shares in the company, and profits are distributed amongst them.
3. Register with the Government and the IRS
Most business registration is conducted at a state level, so you’ll need to look into your local laws to see what’s required to legally form your business. An attorney can be a great help here.
Once your business is registered, you might need tofile to get a federal tax ID called an Employer Identification Number (EIN). You can think of an EIN as a Social Security Number for your business. According to the Small Business Administration, you’ll need an EIN if your business does any of the following:
Pays employees
Operates as a corporation of partnership
Files tax returns for employment, excise, or alcohol, tobacco, and firearms
Withholds taxes on income, other than wages, paid to a non-resident alien
If you’re running a sole proprietorship or single-member LLC, you don’t need a separate tax ID — your profits are taxed as personal income.
4. Open a Business Bank Account
Having a bank account for your business can help you keep your personal and business finances separate, making accounting and filing taxes much easier. It also offers an extra layer of protection for your personal assets, maintains a professional image, and allows you to open a business credit card.
You’ll need to have all your business’s formation and tax documents, along with a business license and ownership agreements to open a bank account. Your accountant will be able to help you here — especially if you’re considering applying for a business loan.
5. Purchase Insurance
Many business owners forget this step or simply don’t realize how important it is.
Don’t be one of them. Purchasing liability insurance can sometimes be the only wall that protects you against bankruptcy if you get sued for some reason. Plus, if you hire employees, you’ll legally need to have worker’s compensation and unemployment insurance.
Set Up Your Daily Operations
A business is like a machine. To keep it running smoothly, you need to make sure all the parts fit together and stay well oiled.
1. Accounting
Your accounting system is the backbone of your business’s financial operations. Without a good system in place, you won’t be able to process invoices, make payments, etc.
Your best bet here is to speak with an accountant who can help you find a solution that works for your specific needs.
2. Project Management
A robust project management system ensures that projects reach completion in a timely and organized way. Project managers communicate with different team members, contractors, and other external businesses to keep everyone on the same page.
Whether you’re going to be your sole proprietorship’s own project manager or you’re hiring one for your corporation, it can be a good idea to invest in project management software like Asana or Trello.
If you plan to hire employees, you’ll need some type of payroll system. Gusto, Intuit Payroll, and Bill.com are all good options.
If you’re hiring contractors, a payroll platform can also help, but it’s not entirely necessary.
4. Communications
If you’re hiring employees or contractors, you’ll need a way to communicate with each other. While email works fine in most cases, many businesses prefer platforms like Slack, which speed up communication and are more convenient than email.
5. Shipping
Businesses that have an e-commerce component will need to set up a shipping system. To figure this out, you’ll need to compare options like USPS, UPS, FedEx, and DHL to see which one best fits your needs.
A business is nothing without its team members. When building your team, you’ll have to mix and match three types of members.
1. Employees
Employees are full-time or part-time workers. Hiring employees comes with a slew of legal and tax responsibilities, such as paying payroll taxes, unemployment insurance, etc. If things don’t work out with an employee, you can’t just fire them so easily.
However, there are benefits to hiring employees, such as having reliable team members always available at set times. You also get more control over the work produced.
2. Contractors
Contractors are typically independent businesses themselves, so you won’t have any legal responsibilities as their employer (outside of what’s covered in your contract). You can hire them at will without a long-term commitment.
However, contractors are independent and not full team members, so you won’t have the same level of control over the work they produce. Plus, they may not be available when you need them — they have their own schedules and businesses to run, after all.
Contractors are useful for businesses that need specific deliverables, like graphic design, writing, web development, etc. But businesses that need operations run around the clock, like customer service, management, etc., will likely want to hire employees.
3. Vendors
Some businesses choose to outsource some of their work to third-party vendors. For example, you may choose to hire a third-party call center to field all your customer service requests or for on-site security. However, this is typically only required for larger businesses, so it’s something to keep in mind as you grow.
Marketing is essential. Without it, no one will even know your business exists.
Marketing comes in many forms, from content marketing and PPC ads to email marketing. If you’re not familiar with these terms already, it’s a good idea to read up on them a bit.
However, to really get your marketing going in the right direction, you’ll likely want to hire a professional.
Businesses rarely grow without goals. To ensure your business continues to evolve over time, it’s a good idea to set SMART goals — goals that are specific, measurable, attainable, relevant, and time-based.
What does that mean? Instead of setting a goal like “grow my business,” write something like “increase sales by 25% by January.” Now, your goal fulfills the smart criteria.
To build a growth plan, you simply outline a series of these sorts of goals for a period of one or two years. Typically, businesses divide this period into quarters, so you’ll ideally have eight goals for a two-year period.
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Starting a business is a long and arduous endeavor.
But it’s also incredibly rewarding! Few things are as satisfying as seeing others enjoy your hard work and benefit from your products and services.
Really, what could be better than running your own business?
If you’re ready to become a small business owner, DreamHost shared hosting is one of the easiest and most affordable ways to get your idea off the ground. Starting at just $2.59/month, our plans give you everything — a free domain, SSL certificate, professional email address, and privacy protection — you need to thrive online.
While there are no certainties in business, there is one guarantee: Whatever happens, you’ll learn a lot and grow as an entrepreneur. That much is certain.
We see you, small business owners! You bring character and diversity to your hometowns and spice to your niche on the internet. You create jobs. You build local economies and provide unique products and services with a personal touch big corporations can only try to replicate. Plus, you are living your dream, turning your passion into a money-making venture that improves the world and gives you thechance to be your own boss.
We know how hard you work to make this dream a reality. It’s never easy to run your own business, but theCOVID-19 pandemichas been a particular plague on small businesses.
Thankfully, the strict social distancing measures aimed at slowing the virus’s spread are now easing as the vaccine rollout heats up. Of course, there’s a long way to go before it’s “business as usual” again, but it finally feels like there is a light at the end of this economic tunnel.
Here at DreamHost, we believe in small business, and we are proud to provide a platform and digital home for so many of you. To help you get some ideas for how to build and boost your business, we’ve collected our best advice for small business owners — all in one place.
Feel free to use the links above to jump around to the most pertinent articles for you as a small business owner, or read straight on through for an overview of all the advice we have to offer.
You Can Build a Website
Whether you want to start a blog or run a small business, DreamHost makes it easy to begin your online journey. Our shared hosting plans give you everything you need to thrive online at an affordable price.
In the small-business world,your website is everything. It’s your homestead on the frontier of the web. It declares your brand to the world and is often the first impression potential customers have of your business.
For many of you, your websiteisyour business.
Even if your business is a brick-and-mortar operation — such as a restaurant or antique store — your company’s website needs to be helpful, optimized, and updated and maintained regularly. Your website provides valuable info, including where to find you and when, and drives customers off their couches and into your stores.
The internet is where your customers spend most of their time. Use these resources to learn how to build a beautiful website from the ground up and tailor it to fit your own business.
If you have an online business — or if you want to start selling your products online in addition to your physical store — a reliable and attractive online shop is what you need. Your customers want to browse, find the products they want, and check out without a glitch. To make that happen, you need to build an online store with a trusted platform in addition to your business’s WordPress website.
It’s surprisingly easy to get an online shop up and keep it going — you just need the right tools and tips. We loveWooCommerce and Shopify, and you’ll learn about both, plus more tips and tricks for selling online, in the helpful guides below.
You small business owners are a scrappy bunch, and much of what you know you learned through good, old-fashioned experience. There’s no education like the one that comes from getting out there and making your own mistakes.
As valuable as mistakes and failures are, we want to set you up as much as possible for success. In this section, you’ll find a roundup of our best adviceforentrepreneurs andfromentrepreneurs who are using DreamHost to build their biz. Learn how to manage everything from your stress to your small business website and beyond.
You want your small business to reach its full potential — and so do we! No person is an island, and the same goes for businesses. We all need a little help and support sometimes, and when we use available tools, we can get more done in less time.
There are so many tools out there to help you manage and grow your business and optimize the whole enterprise for success. Stop doing things the hard way. Here you’ll find all of our favorite tools, apps, plugins, and more for making the work of running your business a little easier.
Thanks to the internet, there’s never been a better time to start a side hustle. Money-making opportunities abound online, from blogging to affiliate marketing.
Whether you want to build up an extra income source on top of your full-time gig or are looking for ideas to build up your business, we got you. Let’s walk through our favorite — not to mention lucrativeandlegitimate — ways to make money online.
There are more than1.8 billion (and counting)websites on the internet today. So how does your humble food blog or photography portfolio get noticed, by the right people, amid all the noise?
One word: marketing.
“If you build it, they will come” is an adage that doesn’t hold up so well when it comes to your business’s presence online. Merely having a website just isn’t enough; you need to draw people to it to do any good. You need some smart strategies to bump your website up to the top of search results, find and engage social media followers, and encourage positive reviews.
Do you want your brand to get noticed? Find your target market. Drive traffic to your website. Do some smart social media and email marketing. Create killer content and optimize your site for top search engine results. How? We thought you’d never ask. Learn or brush up on these skills with our handy dandy guides to marketing your small business.
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There you have it — everything we’ve ever written to guide, inform, and inspire small business owners in one handy guide. We know that you’ve got what it takes to succeed even in the face of the COVID-19 crisis, and we hope these resources can help you get there.
Now, we have a question for you: How can we help? What small-biz-related questions are keeping you up at night? Holler at us over onTwitterorjoin our Facebook communityto let us know which additional topics and resources you’d like us to cover for small business owners.
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